The Urban Decay Naked Skin Foundation retails for $38 for 30 ml (1 fl oz) of product. The majority of high-end foundations all contain the same amount of product, but retail at $40 or above. This foundation is right on par with high-end foundations, albeit a bit cheaper (but not by much). Urban Decay describes this foundation:
A weightless and virtually invisibly liquid foundation that creates a luminous, demi-matte finish.This makeup loads skin with a list of nourishing ingredients including: Matrixyl 3000 (a powerful anti-wrinkle peptide), protective and brightening Litchiderm, antioxidant Green Tea and Sodium Hyaluronate for optimal skin hydration and nutrient absorption. Naked Skin is suspended in a sleek, sophisticated pump bottle, allowing more control and less waste of product. Also oil-free, paraben-free, and fragrance-free.That's a lot to live up to! I used a variety of techniques to apply this foundation, and tested this foundation through the hot and humid Florida weather, and even a swim in the pool. Although Urban Decay doesn't mention that this formula is water-resistant, this foundation did not budge from my face, even after my daily swim in the pool! Also, this foundation feels really great on the skin. It almost has a silky finish. And it is super lightweight- I barely feel it, to the point where I worry it has come off and rush to the bathroom to make sure it's still on (which it is, by the way). It doesn't cover all of my imperfections, because I do have a lot of breakouts and acne scarring, but I don't have to use as much concealer as I typically do with other foundations.
I've noticed a lot of people complaining about the packaging, because it is a plastic bottle, as opposed to a glass bottle. Okay, first of all, who cares? I definitely prefer the plastic bottle as opposed to the glass bottle because I know it isn't going to break, especially when I'm traveling. I think the packaging is very sophisticated and sleek looking, and I love how there's a foundation pump to keep things sanitary. I only need half a pump of foundation for my whole face. One whole pump is way too much foundation! I made that mistake the first few times, whoops.
Overall, I've recommended this foundation to a bunch of people already. I honestly didn't have high expectations for this foundation, but I am seriously impressed. I use this foundation every day, and I find the best way to apply it is with a stippling brush (I use the Real Techniques one). Urban Decay recommends using their Optical Blurring Brush, but I don't have that, so I used what I got. And did I mention that the color selection for this foundation is absolutely divine? Urban Decay really addressed all of the different skin tones out there. Keep it up, Urban Decay! I have a major brand crush on you.