posted on: 9.18.2013
First of all, let's start off with attire. Although there are many deals to be had and seminars to attend, The Makeup Show is a great place to network. So, while it is important to be comfortable as you'll be running around for a long amount of time for two days, it is equally as important to look professional and well-groomed. The great thing about makeup trade shows is that you can get away with crazy makeup and hair, and still be considered as professional. Wear comfortable, great-looking shoes (preferably ones that don't leave blisters... learn from my mistakes!), and bring a load of business cards with you.
The keynote speakers at this year's show are going to be amazing, so plan out which keynotes you want to see early on. The one and only Billy B will be giving a keynote on Sunday from 10:00-11:30, which is surely going to be a packed keynote. Getting there early is the best way to guarantee a good spot for his keynote. Other notable keynote speakers include Sharon Gault, Toby Sells, and Sutan Amrull. The seminars this year are also sure to be amazing. For a full list of keynote times and seminar times, click HERE so you can start planning your days out.
Next, it's important to plan out your shopping route. Hit up the more well-known booths first (such as Makeup Forever and NARS), especially since they tend to debut new products at trade shows that sell out quickly. For example, NARS will be selling their new Eye Paints which will surely be a hit (I know that's what I'm gonna be hoarding!), and Makeup Forever will be selling their new flash palette and artisan brush line. There are a bunch of new products and fall lines that will be showcased at the show. Also, bring cash because it's easier for most booths to do cash transactions and will also keep your budget in check. Speaking of a budget- keep one. It is way too easy to go a little buying-crazy. Research the brands that will be at the show ahead of time, and figure out what products you want to see in person and/or buy.
And, most importantly, have fun and relax. Everyone is super nice, and it's a great chance to speak with the brains behind some of your favorite brands, and a way to interact with fellow artists. It's also a great time to admire your peers' work (such as the wide variety of body paintings that will be on display). I will also be there both days, so if you go, be sure to say hi! Also make sure to follow me on Twitter, as I'll be updating that frequently throughout the weekend (and on Instagram!). To buy tickets to the show, click here.
Have you ever been to The Makeup Show or a beauty show in general? What tips do you have to survive them?