How To Shop on Instagram

How To Shop on Instagram

posted on: 10.13.2014

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If you're as Instagram-addicted as I am, then you've probably noticed the surging popularity of Instagram boutiques. If you're not familiar, you are certainly not along! Because Instagram is such a visual medium of social media, a lot of people are turning to Instagram to sell old clothes and vintage finds and utilizing popular hashtags, such as #instaboutique and #shopmycloset. While you can't purchase items directly off of Instagram like you would on a traditional e-commerce site, typically vendors have you leave your e-mail on the photo of the item you want so they can send you a secure PayPal invoice.

So while that seems pretty straightforward, some people are still hesitant to buy things via Instagram. And I don't blame you! There are a lot of sketchballs on Instagram (I'm looking at you, follow for a follow accounts). And since launching my own Instagram shop with my friend Lauren, I figured I would write a lil' somethin' somethin' to give you the 4-1-1 on shopping on Instagram. And I'm even including some of my favorite Instagram shops! Now get your fingertips and smart phones ready... It's time to shop.

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  • Here is a great tip from Lauren: "Don't be afraid to ask for try-on photos or details about an item's condition, life it comes from a non-smoking home or not." Nothing like buying an item in mint condition, but having it reek of cigarette smoke. No thanks!
  • I've found that most Instashops are pretty trustworthy, but it is still important to be cautious. Read through the shop's policies and check out the quality of photos. Check out the people who comment on a shop's pictures. For me, it's important for a shop to have good quality photos. I don't want to see clothes in yellow lighting from the basement!
  • Don't be afraid of leaving your e-mail for a PayPal invoice. You don't need Paypal for a PayPal invoice, either. PayPal is truly the safest way to purchase an item from somewhere without giving them your credit card info. 
  • Once you have a list of a trusted shops, browse through the shops they're following to find more trustworthy shops. Instagram has a great online boutique community, and everyone is very supportive of each other. This is a great way to find new boutiques.
  • You can also search through popular hashtags, such as #instashop, #instaboutique, #instacloset, and #shopmycloset to find new items for purchase. 
  • Your gut feeling is typically always correct. If you're getting weird vibes from a boutique, DON'T DO IT. It's not worth it.
And, as promised, here are some of me & Lauren's favorite Instagram shops!
So now I gotta ask... would you buy something from Instagram? If you have, what have your experiences been like? Any Instagram boutiques you love? Do share in the comments!





13 comments:

  1. Wow, I never noticed this, but what a fun article to read! Seems I need to check out some accounts ;-).

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  2. Interesting post. I've never seen anything about Instagram boutiques and I'm an avid IG user!

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    1. It's kind of like a ~hidden~ treasure on Instagram!

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  3. I had no ideas that IG boutiques existed!

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  4. Wow, great tips! Never would have tought of all these! :)

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  5. Great helpful tips. I haven't purchased off IG yet

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  6. Great tips! I always see sales on Instagram but I haven't purchased anything... yet!

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  7. I follow a couple of consignment stores on IG for rare fashion finds, haven't pulled the trigger yet but I liked reading your ideas/tips.

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  8. Some great tips here! I haven't shopped on ig yet, but I know a few friends who have.

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  9. I did not know you can shop on Instagram. Great post!

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  10. this is such a helpful post! I've often wondered about how this works!

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