Everything You Need To Know About Foundation

Everything You Need To Know About Foundation

posted on: 11.02.2015

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So we've already spoken about 8 things you need to know before buying foundation, but now it's time to tackle foundation more in-depth. Mainly, I'm talkin' 'bout formulas and stuff. Oooh, aaah, faaabulous. There are ALL sorts of formulas on the market, with some of the most popular formulas being liquid, cream, or powder. Click through to get a breakdown on the different formulas available, along with my recommendations for different skin types!


LIQUID FOUNDATION
I think that by far, liquid foundation is probably the most popular foundation option out there. It is also my personal preference, but formulation can vary huuuuugely here. Liquid foundation works well on all skin types, but you need to make sure that the liquid formula you choose works well for your skin type.

Coverage can be anything from sheer to full coverage. I've found that most liquid foundations are medium coverage, and are buildable. Pick your foundation type based on your skin's needs. If you have pretty good skin and just minor imperfections you want covered up, I would recommend a sheer tinted moisturizer. If you have significant skin issues or just want to even your complexion, I would go for a medium but buildable coverage foundation (this is the kind of foundation I use). If you're looking for a heavier, more flawless look, then a full coverage foundation is the way to go. Shop my recommendations:

My favorite way to apply liquid foundation is with my fingers. Good ol' fingers! If using your fingers isn't really your jam, I also really love using the Real Techniques Buffing Brush. Another failure-proof tool? The classic Beauty Blender.

CREAM FOUNDATION
I believe that cream foundations are the most versatile foundations available. They can be sheered out, or caked on for a more full-coverage look. Cream foundation can also be mixed with moisturizers and oils for drier skin types. Cream foundations are what I stock up on in my professional makeup kit because of their versatility.

Like liquid foundations, cream foundations can work for all skin types IF used correctly. Cream foundations can definitely be heavy, so it's important to use it lightly and not heavily. The only way I will use cream foundation is with a Beauty Blender, as this will help sheer out the foundation. For clients with dry skin, I like mixing in a moisturizing oil with the foundation for added hydration and a gorgeous luminous glow. Cream foundations can come in compacts or in sticks. Shop my picks:
POWDER FOUNDATION
Ah, good ol' powder foundation. If used incorrectly, it will look like a hot mess. But if used correctly, the results can look flawless. I will only recommend powder foundation to people who have combination/oily skin, as powder can emphasize dry skin and fine lines. 

Powder foundation can be buffed onto the skin enough where you can get full coverage, but you can also get a sheerer coverage if you use a powder brush. Powder foundation can definitely look heavy, so I always recommend using a fluffy powder brush to apply to the skin. I personally use a liquid foundation and then finish it off with some powder foundation for extra coverage in my T-zone area, as this is where I break out the most and get the most oily. Powder foundations can come pressed or loose. For touch ups on the go, pressed is the least messy option, obviously. Shop my picks:

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And of course, the beauty industry is always coming up with new and innovative ways to make foundation. There have been cushion compacts, gel foundations, whipped foundations... I'm sure I'm missing more. But, the traditional foundations are in liquid, cream, and powder form, so I figured these were the types of foundation to get the most questions.

This very broadly covered the bases of foundation, but do you have a more specific question about foundation? Ask in the comments, and I shall answer!


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